Survey Mythbusters: Customer Satisfaction or Customer Loyalty
aMarketForce talks every day with clients looking to measure customer satisfaction and loyalty. Not to our surprise, many of them have the wrong perception about satisfaction and loyalty. Let’s get...
View ArticleHow to Design a Successful Customer Satisfaction Survey?
In our last blog post Survey Mythbusters: Customer Satisfaction or Customer Loyalty, we discussed the major myths regarding customer satisfaction and loyalty. In this blog we will discuss how to design...
View ArticleCustomer Surveys – Are you testing your customers’ patience?
Customer-focused businesses always want to know what their prospects and customers think of them. With the web making it is inexpensive collecting customer experiences through web-surveys. Companies...
View ArticleeCommerce industry case study for customer satisfaction and loyalty
In a prior survey blog, “How to Design a Successful Customer Satisfaction Survey?” we had discussed a procedure to design your customer satisfaction survey. In this blog, we will discuss a small...
View ArticleDeclining Customer Loyalty – Blame it on whom?
Is loyalty to your brands declining? Who will you blame it on – customers, competitors, industry trend or yourself? While there are many factors contributing to declining customer loyalty, two of the...
View Article
